News: Soccer Culture

Despite many political issues, the footballers have done everything they can to deliver a great world cup this year. 64 matches were played and each one was special in its own right. Still, there are a few moments that will make us think about this World Cup for a longer time. We have drawn up a top 5 with the best moments so far…

We can agree that sponsorship in international soccer teams is an effective form of advertising, many brands pay really high sums of money to be able to sponsor with a soccer team, since a fifth of the world’s population is connected to soccer and is the most televised and streamed sport in the world, no wonder many important brands want that visibility. Brands have gone a long way advertising in soccer academies , soccer clubs and also during the games. It is very common to see soccer players in the field wearing brands such as Samsung, Redbull, Emirates Airlines etc. But did you know that back in the 1890s the tobacco industry used to be one of the main sponsors of international soccer teams? Brands were looking to relate a healthy and sportsy appeal to their packaging, promoting a constant consumption of their products.















































































































