ADVERTISING AND SOCCER NOWADAYS

February 22, 2021

Share this article:

ADVERTISING AND SOCCER NOWADAYS

How does soccer advertising work?

Soccer for sure has become part of a huge variety of businesses. Soccer players have started the profession of actors in various commercials of their sponsors and partners. And it is very interesting as these commercials are really amazing and become very popular and catchy. Soccer advertising is really common nowadays.

Just try to think about the ads with football players and for sure you will memorise several with Messi , Ronaldo or Neymar that you saw several times on TV or on Instagram. It isn’t a secret that football players are influencers known perfectly all around the world. And the audience of the football players is consisting of people of all ages that makes a great job for the advertisers. But of course, the price of such commercials is also very high in parallel with the job done by football players. So, let’s talk about the commercials and the popular soccer players as influencers.

Social media soccer stars

Lionel Messi and Cristiano Ronaldo in Barcelona and Juventus kits, celebrating on the field

For 100% the first and foremost influencer is Cristiano Ronaldo because he has the biggest number of followers on Instagram ( 262 million followers at 15/02/2020 ). While going through his profile on Instagram we can find, for example, the ads of the companies as (with millions of likes for each advertisement):

Commercial examples

Moreover, his video commercial also deserve attention. For example:

Second football player that can be also called one of the most popular influencers is Lionel Messi .

Even in the commercial field Ronaldo and Messi are the main competitors. In Instagram Lionel Messi has 184 millions of followers . While going through his profile in Instagram we can find, for example, the ads of the companies as:

Also, as Ronaldo Messi became a star of the very popular video commercials such as:

 
We can say without a doubt that football players can be real actors in the various commercials while perfectly doing their job of the influencers. This is the special kind of commercials that will continue to grow with time and we can see a lot of football stars in this role.  

Recent Posts

Three soccer players in white jerseys posing on a field, two giving thumbs up.
January 26, 2026
If you’re a young footballer dreaming of going professional in Europe, train and play against some of Spain’s most Elite clubs at Spain Rush SPF Academy.
Two soccer players in yellow jerseys on an outdoor pitch under the heading “Playing with Spanish club”
October 6, 2025
Follow Maksymilian’s journey at Spain Rush-SPF, from academy training to signing with CD Serranos and competing in Spanish soccer.
Elite Training poster with a coach in gray in front of blurred players, bold white title, club logos above.
September 22, 2025
Discover Ethan’s inspiring journey from Canada to Spain Rush-SPF, showcasing growth, pro training, and a milestone signing with Torrent C.F.
Soccer player in blue controls a ball on a green field near the goal
July 9, 2025
In today’s elite game, talent alone isn’t enough. The difference between a good player and a next-level athlete comes down to data, analysis, and innovation. At Spain Rush-SPF, we’re leading the way in modern player development, combining top-tier coaching with advanced sports technology to shape the next generation of smart, adaptable, high-performing soccer players.
Show More