our technical team

Rubén Estelles – General Manager

UEFA A. He has worked abroad as director of soccer academies in countries such as Singapore, United Arab Emirates, USA.

David Sanz – Headcoach

UEFA Pro License. He has been head coach of important Spanish academies such as Valencia C.F. He also worked as Technical Director Valencia CF Academy.

Javier Estelles – Headcoach

UEFA A. He is the coach of U16 Female in Valencia C.F., he has experience abroad as a coach (China).

Mario Gomez – Coach

UEFA A. He is in charge of training the youngest players of our team. He is also the coordinator of a very important football academy in Valencia, C.F. San Jose, and the U14 coach of that club.

J.Luis Lopez – Goalkeepercoach

UEFA A. He is in charge of training the goalkeepers individually. In addition to training the SPF Academy he is headcoach of a Senior team “C.D. Serranos”

Laia Tatay – Operation Director

She is in charge of managing and administering the academy and solving any problem that players may have about VISA & legal situation.

Vega Alegre – Marketing Director

In charge of the academy life and football license management.

Carlos de Lera – International Relation

Ex-Director of Valencia C.F. Academy during 12 years. He is in charge of sports events and training camps with international teams.

Jazira Doldakhanova – Internacional Relation

She is in charge of the academy’s  international relations with Russian-speaking countries.

Mahiro Hasegawa – International Relation

UEFA B. He has a sports formation. He is in charge of the academy’s international relations with Japan.

Ramón Cuello –Digital Development Designer

He is responsible for producing graphic arts and visual materials to effectively communicate information contained in all media platforms.

Drivers – Transport

The academy has its own fleet of vehicles and drivers to transport the players to their training sessions and matches.


Vicent Villegas – Physiotherapist

Graduated in Physiotherapy by the University of Valencia. He is a specialist in dry needeling with Travell & Simons. He has realized preventive and psychomotricity programs.

Robin Haon – Physiotherapist

Graduated in Physiotherapy from CEU, INEF from the University of Montpellier & Master in Sports Physics. He is in contact with other sports such as rugby and fencing.


Our History


SPF Sport Management was born in 2016, with the following initial services:

1. International football academy (2 types of programs)
2. Realization of Tournaments

At the beginning of the project and during the same 2016-2017 football season, there were 4 workers.


The company managed the first edition of the SPF-Vila del Puig Men’s Tournament. In June 2017, during 3 days and with the participation of 12 teams and more than 250 players.


At the end of 2017 it is extended to the following services for the current 2017-2018 season:

1. International football academy (4 types of programmes)
2. Realization of Tournaments
3. Group management (3 services: pre-season stages, training camps/football tours and camps with displacement)
4. University training for groups
5. Carrying out training with displacement

As a result, the number of employees has been increased to 13.


This year the soccer academy is hosting more than 35 players in the annual program and more than 50 players in the short program, with an average stay of 1 month. These players come from more than 20 different nationalities.

Football and much more…

SPF Sport Management is a sports development consultancy specialized in management, coordination and implementation of projects for public and private entities aimed at optimizing and managing activities and sports facilities.